Showing posts with label welfare. Show all posts
Showing posts with label welfare. Show all posts

Friday, December 29, 2006

Kids Company magazine

The Elephant and the Tree is great company for kids too, as featured in the January issue of KIDS COMPANY magazine.



KIDS COMPANY, January 2007

MADE IN SINGAPORE, SAVING THE WORLD
The tree and the elephant were best of friends, until man came along. Set in black, this simple message tells us about the sad effects of deforestation. Good for ages 5 and up. Five per cent of the proceeds from the sale of this book funds elephant welfare projects.

For the STYLE-ish adults

Very rarely can a children's tale bring adults back to the fairytale world of the lost wonder years. The Elephant and the Tree has done just that. Discerningly stylish adults have taken to The Elephant and the Tree. Although designed as a children's book, it has made it to STYLE magazine's January 2007's checklist!



STYLE CHECKLIST

AN ELEPHANT”S TALE
Relive childhood bliss with the whimsical The Elephant and the Tree, written and illustrated by Jin Pyn. The charming story of an elephant’s love for its tree friend, accompanied by deceptively sophisticated graphic design will have you smiling and feeling about five again. Five per cent of sales proceeds go to funding elephant welfare projects.

Friday, November 17, 2006

TODAY's feature



TODAY, Friday, November 17 2006

THIS LITERARY GREENHORN HAS A GREEN MESSAGE TO SPREAD
by Ashraf Safdar

THERE are resounding symmetries between children and animals.

So it makes sense that first-time novelist Lee Jin Pyn, 31, has brought the two together - in a children's book about animals.

"We have so many social norms to live by; kids and animals don't have that," said Lee, who was given an $8,000 grant by the Media Development Authority to write The Elephant and the Tree.

"When it rains, adults complain. But kids jump into the rain and play."

That's what really connects children and animals, said lee. Both are spontaneous and are naturally curious. And her book is made in a way which will engage this curiosity.

The book, which is printed on black paper, uses green ink to tell the story of a friendship between an elephant and a tree.

The green, symbolically, represents ideas of deforestation, birth and renewal.

The images, meanwhile, are drawn simply - a stream is depicted with a few wavy strokes - because, as Lee believes, "a child will see a line as something else".

The Elephant and the Tree is available from all major bookstores for $18.90. Five per cent of the proceeds will be donated to elephant welfare organisations and Lee hopes that her work will, in no small part, "give a voice to the voiceless".

This, however, is not the first time this former Singapore Airlines flight attendant put her neck out for these "voiceless" animals.

Earlier this year, she and siz other participants were selected from 34,000 people worldwide to take part in Unearthed, a reality TV series during which she learnt howw to film natural history at South Africa's Shamwari Game Reserve.

Unearthed is scheduled to be aired on the Animal Planet in April next year.

Lee said she has always wanted to put the spotlight on the lives of animals through the media - which she certainly has now, on print and on screen.