The soft launch on Nov 4, 2006 at MPH Parkway Parade drew a bigger crowd than expected.
Every kid who turned up got exclusive The Elephant and the Tree calendar cards and local stamps to mail to their friends.
Plus stickers.
And magnets.
And prizes to be won, including an exclusive The Elephant and the Tree ladies tee for mummy.
Plus a story to hear from a very funny "Ms Pretty".
And a movie to watch based on The Elephant and the Tree.
No wonder the elephant, the tree and the kids had a trumpeting good time!
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