The soft launch on Nov 4, 2006 at MPH Parkway Parade drew a bigger crowd than expected.
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Every kid who turned up got exclusive The Elephant and the Tree calendar cards and local stamps to mail to their friends.
Plus stickers.
And magnets.
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And prizes to be won, including an exclusive The Elephant and the Tree ladies tee for mummy.
Plus a story to hear from a very funny "Ms Pretty".
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And a movie to watch based on The Elephant and the Tree.
No wonder the elephant, the tree and the kids had a trumpeting good time!
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