Wednesday, January 31, 2007

Singapore Seventeen

The Elephant and the Tree was featured with Hoobastank on the same page in Singapore Seventeen magazine. A testament of its appeal even to hip teenagers.



The Elephant And The Tree by Jin Pyn, Epigram and Ele Books ($18.90)

A unique interpretation of the consequences caused by deforestation, The Elephant and The Tree is presented in the form of few words and interesting illustrations. Produced by local author, Jin Pyn, the book serves its purpose well in an attempt to spread the message of saving the forests and the animals that rely on them. Though intended for readers aged four and above, The Elephant and The Tree is a heartwarming tale that adults can definitely appreciate. 5% of book sales will be channelled to elephant welfare projects. For more information, log on to www.elephantandtree.com

Young Parents

The Elephant and the Tree was Young Parent magazine's pick of January for young parents to buy for their children.

Good Buys for a Good Cause

Eletree merchandise for sale. Like the book The Elephant and the Tree that they are based on, 5% of sales proceeds go to elephant welfare funds.


A handmade miniature replica of The Elephant and the Tree, but with clear pages for little boys and girls to fill up with their own stories. 48 pages, on recycled paper. No trees were harmed in the process of producing these notebooks. Very limited pieces. A collector's item. Available in green, purple and a bundle of both colours.


Once upon a time, 2 eletree cloth bags were born after The Elephant and the Tree picture book. In 2 sizes - one for the little people, and the other for the big people, they accompanied the little and not-so-little people wherever they went, and had loads of fun together! Comes with sewn in inner pockets - one for mobile phones, and the other for keys, wallets and other fancies.


The extremely popular limted edition body hugging turtleneck tees for the ladies. Made with 93% cotton and 7% cotton, it is breezy to wear yet fits the curves to a t(ee)! Comes in various sizes of S, M and L and in 5 delicious colours - black, brown, white, turquoise and baby pink.

Available at http://sg.auctions.yahoo.com/booth/elephantandtree

Friday, January 19, 2007

Simply Her magazine



The Elephant and the Tree's in the press again!

SIMPLY HER, January, pg 122, family - kids corner

ENLIGHTEN YOUR CHILDREN ...
on the plight of the elephants and deforestation caused by tourism through this heartwarming tale about a relationship between and elephant and a tree. Written by local writer Jin Pyn, The Elephant and the Tree has been selected by both the Media Development Authority and the National Book Development Council as a showcase of national talent. $18.90 from all major bookstores (5 per cent of proceeds will fund elephant welfare projects).

On stage in United Square on 20th Jan





Thursday, January 18, 2007

Singapore's Child magazine



Singapore's Child, Jan 2007, pg 23

The Elephant And The Tree

The elephant and the tree are the best of friends, who spend many happy times together as they grow up. Unfortunately, one fateful day, they are united as well in being victims of human exploitation - tourism and deforestation.

Set uniquely in black and orchestrated in a tuneful rhythm, this book is about the endearing friendship between and elephant and a tree.

It is hard to miss out too on the message of conservation; of the natural interdependence of all living things; and perhaps of what humans can do to safeguard and avoid disrupting this flow of nature.

The writer is one of six chosen out of 34,000 applicants worldwide to learn natural history filmmaking in an original Animal Planet series. Her passion and compassion for animals certainly justifies the Animal Planet's selection, and are unmistakably the motivation for writing this book.

Saturday, January 13, 2007

MOTHERHOOD magazine



The Elephant And The Tree
Written and illustrated by Jin Pyn

A graduate in English literature, Jin Pyn, is not new to the wondrous world of writing. Her picture book, the elephant and the tree, doesn't fail to catch the reader's attention with cute illustrations and rhymes.

Thursday, January 04, 2007

Page One Wonder



The eletree trio found the new Page One at VivoCity to be the most wondorous place to tell their story.

Huge speakers were set up, and the trio were given plenty of space for the activity and to display the book and freebie.

With the support of Wildlife Asia, the trio screened their story on slides and also in a documentary.

As always, the eletree trio gave out gifts and prizes.


The most important thing was, that the small, and big kids all had fun with the elephant, tree and human from The Elephant and the Tree.