Her World & Cleo

Full spread SKII ad in Her World and Cleo

Great way to reach out to readers who are otherwise not concerned about conservation issues.



Lee Jin Pyn. Author/ Conservationist
Jin Pyn has always loved nature. As a child, she saw beauty in wild and unpoiled places. When these places became rarer as she grew up, she realised something had to be done. At 14, she volunteered for her first environmental organisation. Today she is comitted to several in the region, and has even written a book on the impact of deforestation and animal rights. Called 'The Elephant and the Tree', its message, much like Jin Pyn, is earnest and heartfelt.

Committed to Pitera
With her writing and conservation work keeping her busy, Jin Pyn regularly keeps late nights, making her skin fatigued and dul.. She turned to SK-II after discoverng the main ingredients in its products were natural, and was surprised at how much difference it made to her skin.

"Within weeks, people asked me if I was using new make-up products. They were surprised when I told them I wasn't wearing make-up at all. My face glows and doesn't appear weary anymore, as if I just woke up in the morning!"
"I am Lee Jin Pyn, and I am committed to SK-II."